![]() “Many Tibetans have told me, ‘We grew up on the plateau, with the yaks. ![]() The human aspect of the business continues to inspire Carol. Fashion labels including Frank And Oak and COS chose Shokay as their exclusive supplier because of its traceability, something not easily available with cashmere suppliers. It's rewarding to know that we did more than just create a product or a brand,” Carol says.Ī big part of this evolution was Shokay’s major spinning partner, the sustainable yarn supplier UPW, which sells to brands all over the US and Europe that are pursuing sustainability. “The yak story is specific to the Tibetan population, but pioneering sustainable fashion solutions creates greater market linkage and scale. Shokay broadened its scope in sustainable fashion by introducing blockchain technology while maintaining its mission of addressing the lack of economic opportunity in Tibet.
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